ENHANCING MUSEUM CIRCULATION THROUGH EFFECTIVE WAYFINDING DESIGN: A CASE STUDY OF JALINGO

This study investigated wayfinding as a critical component of museum design, focusing on its role in enhancing circulation, visitor experience, and inclusivity. Drawing on case studies across museums in North-Central and North-Eastern Nigeria, the research employed a mixed-methods approach involving built environment professionals, construction experts, curators, and tourists. A total sample of 674 respondents was derived using Taro Yamane’s formula, ensuring representativeness across strata. Data collection involved questionnaires, structured interviews, and observational studies, while analytical tools such as Space Syntax, Agent-Based Modeling, and thematic coding were applied to evaluate spatial legibility, crowd flow, and cultural navigation elements. Findings reveal that museum wayfinding is most effective when supported by integrated design strategies including clear building layouts, multisensory cues, cultural wayfinding elements, and technological aids. The results underscore that intuitive navigation not only enhances visitor satisfaction and learning but also reduces congestion, improves accessibility for diverse groups, and supports the sustainability of museum operations.