THE INFLUENCE OF DIGITAL LITERACY ON INTENTION TO USE INVESTMENT APPLICATIONS IN GENERATION Z: A CASE STUDY ON FINANCIAL PRODUCTS

Generation Z is a generation that grew up in an adequate digital environment, where technological innovation is part of their lives. Everyday Generation Z can easily receive and exchange information using applications and various other technologies. Generation Z also occupies the position as the largest population in Indonesia, this means that currently the dominant population of Indonesia is Generation Z. However, looking at the investment side, the number of investors in Indonesia is far different from the population, even though there are currently applications that support the investment process. Given that Generation Z is a digital native, this study wants to analyze the influence of digital literacy on financial attitudes that encourage someone to use investment applications to make investments. Where there are variables that are part of the study, namely: social media literacy, digital literacy, financial literacy, privacy, innovativeness, financial attitude, fintech self-efficacy and also intention to use. From this study with the results of 400 respondents, it was found that social media literacy, digital literacy, financial literacy, privacy have a significant influence on financial attitudes, and financial attitudes towards intention to use. On the other hand, the variables innovativeness and fintech self-efficacy give different results. In this study, it was found that digital literacy has a significant impact on changing a person's financial attitude to support and encourage someone to make investments. The results of this study contribute to research on investment by looking at the perspective of digital literacy as an influence that encourages someone to increase their intention to use investment applications.