Analysis of Netizen Comments on the Humorous Da'wah of Ustadzah @Amazmii's TikTok Account

The phenomenon of da'wah through social media, especially TikTok, is growing among young audiences, with the use of humour as one of the approaches in delivering religious messages. This study aims to analyse netizen comments on humorous da'wah videos uploaded by the TikTok account @Amazmii. The focus of this research is to understand the emotional reactions, public discourse, and social dynamics formed in short video-based social media comment columns. The research method used is a descriptive qualitative approach, combining sentiment analysis and thematic analysis. The data used consisted of 1000 comments collected using Apify software, which allows automatic data collection from three TikTok videos. The data obtained was then analysed using the Communalytic.org platform to perform four types of analysis, namely Civility Analyzer, Sentiment Analyzer, Topic Analyzer, and Network Analyzer. The results show that the majority of comments tend to be neutral, with little positive sentiment and almost no comments containing high toxicity. Sentiment analysis using VADER and TextBlob showed that these humorous da'wah videos were well received without triggering strong negative reactions. This finding indicates that humour can be an effective strategy in delivering da'wah messages that are more acceptable to young audiences without causing controversy. The significance of this finding is that humorous da'wah on social media can expand the reach of religious messages, with a more relaxed approach while still maintaining modesty and religious values. This research is useful for the development of da'wah communication strategies on social media to increase wider audience engagement.