AI-Enabled Strategic Marketing Decisions: Doctoral Research Proposal (Working Paper)

This upload contains the PhD research proposal by Md Abul Hashem titled “AI-Enabled Strategic Marketing Decisions: Exploring Brand Relevance in Fast-Paced Markets.” The proposal outlines the research objectives, methodology, and expected contributions of this study, which investigates how artificial intelligence can enhance brand relevance, build consumer trust, foster emotional engagement, and address data-privacy challenges in dynamic marketing environments. This document was prepared for academic evaluation and doctoral application purposes.