The Effect of implementing E-Banking product on financial Performance: A Study On Selected Commercial Banks in Dire Dawa Administration

The rapid advancement of technology has made it possible for organizations to adopt electronic banking strategies for competitive positioning and thus financial performance. The general objective of this study is to examine the effect of e-banking on bank's performance of commercial banks in Ethiopia located at Dire Dawa Administration. To achieve this objective the study collect data through secondary source .The population of interest in this study comprise four banks selected using a purposive sampling method for the period (i.e. 2009-2013 E.C (2016/17 2020/21 G.C)).. Descriptive statistics was compute interims of frequencies, percentages, means and standard deviations were clearly showed in the form of both tables and figures and graph. In order to draw conclusions, inferential statistics was computed. A regression model was used to determine the nature of the relationship between dependent and independent variables. Result from the study concludes that E-banking influence organization performance of banks in Ethiopia located at dire dawa positively. The adoption of E-banking by commercial banks has a high potential of improving organization performance and hence better returns to the shareholders.Covid 19 enhances the urgency of their adoption rate to be high among both the banks and their customers. It could be challenging if the adoption was only with either the banks or the purchasers. Therefore, this study recommends for enhancing return on asset commercial banks should exert more on awareness creation about e-banking service and timely support for users will cause an increase in e-banking practice in Ethiopia.