The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z

“Excited to share my research: The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z. Exploring how digital influence shapes modern buying behavior.👉 #InfluencerMarketing #GenZConsumers #ConsumerBehavior #DigitalMarketingResearch #PurchaseDecision #BrandEngagement

Institutions

University of Sargodha (PK)

Publication Details

Journal: Zenodo (CERN European Organization for Nuclear Research)
Published: 2025-09-23
DOI: https://doi.org/10.5281/zenodo.17184405
Primary Topic: Geochemistry and Geologic Mapping
Type: article
Field-Weighted Citation Impact: 0.00

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article

The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z

Sep 23, 2025

Zenodo (CERN European Organization for Nuclear Research)

Geochemistry and Geologic Mapping

article

The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z

September 23, 2025article en

Abstract

Zenodo (CERN European Organization for Nuclear Research)

University of Sargodha (PK)

Decent work and economic growth

Openalex Percentile: Top 30%

Geochemistry and Geologic Mapping

DOI Open Access PDF OpenAlex

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The Impact of Social Media Influencer Marketing on Consumer Purchase Decisions Among Gen Z · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS