INFORMATION SYSTEM STRATEGIC PLAN ANALYSIS TO INCREASE E-COMMERCE SALES USING WARD AND PEPPARD FRAMEWORK

Analysis unit of this study was one of globally recognised e-commerce firms that operates as a consumer-to-consumer (C2C) marketplace. This firm makes the commercial center provide more buyers and provides a wider market advancement, with the help of the web the goods exchanged must be visible to anyone anytime, anywhere, no matter what, but customers can emerge from any country that is significantly different Implementing IS/IT in an organization can increase efficiency in almost all aspects, resources, business processes, markets and management. Business actors are encouraged to make strategic efforts to maintain their competitive advantage due to the rapid advancement of information technology in all fields. A SWOT analysis reveals that this firm is well positioned to take advantage of the current possibilities because of its many strengths and opportunities. This situation gives credence to plans for rapid expansion (growth-oriented strategies). The method used in this study was Ward and Peppard framework, this framework was used to analyze the IS/IT strategic plan to increase the sales number. This study concluded firm infrastructure cover across functions such as QA, financial staff and human resource management. Finance and QA personnel are involved in Enterprise Infrastructure. Shopee uses augmented reality (AR) as a means of developing new technologies. In this company, procurement is the a seller of each firm’s stores. Inbound logistics is an activity related to refunds and stock checking, then send to seller that may create opportunities for profit in the future.