ARTIFICIAL INTELLIGENCE AND ENTREPRENEURSHIP EDUCATION: INCREASING ENTREPRENEURIAL INTENTIONS AMONG FUTURE ENTREPRENEURS IN BANDUNG CITY

The rising number of young entrepreneurs in Bandung City is now a rapidly growing phenomenon. The growth of creative industries is inseparable from the contributions of young entrepreneurs, who continually develop new innovations. However, despite this positive trend, challenges remain in effectively cultivating entrepreneurial intentions among students. One of the key challenges is ensuring that entrepreneurship education effectively enhances students' motivation and readiness to pursue entrepreneurial careers. This issue highlights the need to explore additional factors that can strengthen the impact of entrepreneurship education. This research aims to determine the effect of entrepreneurship education on the entrepreneurial intentions of business students in Bandung City and to evaluate the role of artificial intelligence (AI) as a mediating factor in this relationship. The study investigates whether integrating AI tools within entrepreneurship education can enhance students' entrepreneurial intentions by fostering creativity, decision-making, and problem-solving skills. Data were collected through surveys conducted at various universities in Bandung offering management or business programs, targeting students majoring in these fields. A total of 400 respondents participated in the survey, and the data were analyzed using Structural Equation Modeling (SEM). The results of this study show that entrepreneurship education has a significant positive effect on entrepreneurial intention. Furthermore, artificial intelligence significantly mediates the impact of entrepreneurship education on entrepreneurial intentions. These findings suggest that integrating AI tools within entrepreneurship education can enhance students' entrepreneurial mindset and motivation. This study contributes to the literature by providing empirical evidence of the mediating role of AI in entrepreneurship education. It offers valuable insights for educators and policymakers to optimize teaching strategies through the integration of emerging technologies, ultimately fostering a more innovative and entrepreneurial generation.