EFFECTS OF DECREASED POWER SUPPLY AND EERGY PRICES VOLATILITY ON FINANCIAL PERFORMANCE OF RETAIL BUSINESSES

The availability and cost of energy are critical factors for the financial performance of retail businesses. This article examined the impact of decreased power supply and energy price volatility on the financial performance of retail businesses. Quantitative research approach was adopted and data were collected using questionnaires. The study draws on existing literature and empirical evidence to analyze the effects of power supply and energy price volatility on the profitability and competitiveness of retail firms. The findings suggest that decreased power supply and energy price volatility have negative effects on the financial performance of retail businesses, leading to reduced sales, increased costs, and lower profits. Additionally, the study highlights the importance of energy efficiency and renewable energy sources as strategies for mitigating the negative impacts of power supply and energy price volatility on retail businesses. The results of the study have important implications for policymakers, energy providers, and retail businesses, highlighting the need for stable and reliable energy sources and policies that promote energy efficiency and renewable energy adoption.