PROFITABILITY OF VALUE ADDITION IN RAW AND PROCESSED BEEF MARKETING IN NORTH-WEST NIGERIA

The broad objective of this study was to provide empirical information on the profitability of the value addition activities in raw and processed beef marketing. A multi-stage sampling technique was employed in the selection of the respondents. A sample size of 120 beef marketers consisting of 60 raw beef marketers and 60 processed beef marketers was utilized in the study. The study made use of primary data, which were obtained through the use of a computer-aided personal interview (CAPI) version of survey instrument rather than a paper-based questionnaire. Data were collected on the marketing components of beef marketing activities. A combination of tools consisting of descriptive statistics and net income analysis, were used for data analyses. The results of profitability of beef marketing activities revealed that the total cost incurred were ₦82, 813.39 per 100 kg raw beef and ₦121,851.48 per 100 kg processed beef, resprctively. The total revenue were ₦119,570.54 and ₦159,850.10, respectively resulting in a net revenue ₦36,757.15 per 100kg raw beef marketing and ₦37,998.62 per 100 kg processed beef marketing. The profit per naira invested in raw beef marketing and processed beef marketing in the study area were 0.44 and 0.31, respectively. Based on the findings of the study, it can be concluded that marketing of raw and processed beef are profitable ventures.