AGROTOURISM POTENTIAL AT THE AMARUMATENA TOURISM HAMLET TOURISM HAMLET AMARUMATENA, SULI VILLAGE, SALAHUTU DISTRICT, CENTRAL MALUKU REGENCY

This study aims to identify the agrotourism potential based on the 4A concept (Attraction, Amenity, Accessibility, and Ancillary) as well as the challenges encountered during the development of the Amarumatena Tourism Hamlet, located in Negeri Suli, Salahutu District, Central Maluku Regency. The research employs a descriptive qualitative method, with data collected through observation, interviews, questionnaires, literature review, and documentation.The findings indicate that the Amarumatena Tourism Hamlet has horticultural and natural potential that can be developed as agrotourism attractions. In terms of Attraction, the main appeal lies in its horticultural potential, which includes fruit crops, vegetables, food crops, spices, medicinal plants, and ornamental plants. In addition, cultural attractions are directly showcased during international tourist visits, such as sago processing, traditional art performances, and local food preparation. In terms of Accessibility, the location is easily accessible due to well-paved concrete roads that lead directly to the tourism site. Regarding Amenities, supporting tourism facilities are available, including sago pounding tools, parking areas, electricity, telephone networks, clean water, resting areas, gazebos, toilets, trash bins, and handwashing stations. For the Ancillary aspect, a partnership has been established between the management and PT Sandy Delima Tour and Travel. The challenges in developing Amarumatena as an agrotourism destination include limited funding, lack of stakeholder participation, and insufficient tourism promotion. Therefore, collaboration between the management and the Tourism Office, along with the effective use of social media, is essential to expand promotional reach.