A STUDY ON CONSUMERS PERCEPTION TOWARDS ATM SERVICES

ABSTRACT Automated Teller Machines enables banks to provide to their customers very competent and cost effective. Customer satisfaction is completely dependent upon the exposure of services provided by the banks and perception is based on accumulated past experience. There can be seen a societal shift towards the Automated Teller Machine sector because of many advantages from using Automated Teller Machine has made the society as a whole to accept the advent of Automated Teller Machine and use it in daily lives. The main objective of the study is to identify the consumers perception towards Automated Teller Machine (ATM) services. The data was collected from both primary and secondary sources. The primary data was collected through google form questionnaire with 302 sample respondents on the basis of convenient sampling method. The secondary data has collected through publications. The sample respondents to be used in this study are ATM card holders. In this study customers were selected on the basis of convenient sampling