MARKETING OF PADDY WITH SPECIAL REFERENCE TO KANGEYAM

For the last several millennia, India has been known as a “Land of Agriculture”. Agriculture forms the back bone of the Indian economy. Indian agriculture has been the source of supply of raw materials to leading industries like cotton, jute, textiles, sugar and small scale and cottage industries. This paper examines to analyse the production and marketing system of paddy like marketing channels and marketing problems faced by the farmers in the study area. Data are collected through structured questionnaire using interview schedule method using 120 respondents in Kangeyam. The collected data was analysed using simple percentage & Fried man rank test method. Results are presented in the tabular form and they are interpreted. Suggested this study, the Government ought to provide farmers with financial assistance, particularly small-scale marginal farmers. One of the recommended policies that must be implemented for all farmers is crop insurance.