Visual Branding Strategy for MI Muhammadiyah Ponorogo : Approach Through Social Media Image and Video Content Design Training

The current digital era increasingly recognizes the role of information technology (IT) as a branding medium in introducing elementary school programs. Integrating IT into branding strategies allows educational institutions to effectively communicate their values, engage stakeholders, and differentiate themselves in a competitive landscape. This synthesis investigates the significance of IT in branding, especially in the context of elementary education, by referring to various scientific references. The methods used in this service include school identification, school information technology analysis, development of branding guidelines for Canva and Capcut training programs, training implementation, and evaluation of training activities. This paper focuses on the strategic use of IT as an integral part of elementary school branding strategies. In this paper, we discuss the importance of integrating IT into school development through branding and international collaboration. The outcome of this service is that school administrators and teachers now understand how to use the Canva and Capcut applications to create image and video designs for school branding on social media, thereby increasing public awareness of MI Muhammadiyah Ponorogo.