Strengthening SMEs for Former Migrant Workers: Training in Creating Product Brand Names for FMCG at Pertakina Blitar

This community service program aims to strengthen MSMEs in Blitar Regency, particularly those involved in the Indonesian Former Workers and Families Association (Pertakina), through training in creating brand names for Fast-Moving Consumer Goods (FMCG) products. MSME actors face challenges in branding, especially in creating brand names that are attractive and relevant in a competitive market. The program employs training methods, hands-on practice, and guidance through consultation, involving collaboration between lecturers and students with expertise in marketing. The results of this program show an improvement in the participants' understanding of branding and their ability to create effective brand names. With these enhanced skills, the MSME participants were able to create more competitive brand names, potentially boosting their sales and business growth. This program provides a positive contribution to the local economy by increasing the competitiveness of FMCG products from MSME, s in Blitar Regency.