Analyzing the role of new technologies in the development of entrepreneurial businesses and innovation management in the field of startups

Emerging technologies have become the cornerstone of entrepreneurial transformation and the driving force behind the development of innovative startups. As the digital economy expands, startups increasingly rely on advanced technological tools—such as artificial intelligence (AI), blockchain, Internet of Things (IoT), cloud computing, and big data analytics—to create competitive advantages, scale operations, and enhance market adaptability. This paper explores the critical role of emerging technologies in entrepreneurial business development and the management of innovation in startups. Drawing on theoretical frameworks in innovation management, digital transformation, and entrepreneurial ecosystems, the study investigates how new technologies empower startups to achieve efficiency, differentiation, and resilience in rapidly changing markets. It highlights both opportunities and challenges, including regulatory barriers, cybersecurity threats, resource limitations, and the ethical dimensions of technology adoption. Through a synthesis of global case studies, the article demonstrates how startups across diverse regions leverage technological advancements to disrupt industries, attract venture capital, and foster sustainable growth. The findings underscore the necessity of integrating innovation management strategies with emerging technologies to enhance entrepreneurial success, shape dynamic ecosystems, and ensure long-term value creation.