Role of sustainability in wholesale business: How it affects strategy

The article analyzes the integration of sustainability principles into the strategic management of wholesale companies. It examines the concept of sustainability, including environmental, social and governance (ESG) aspects, and its increasing importance for businesses operating as a link in supply chains. The objective of the study is to assess how the adoption of sustainability principles influences the formation and implementation of business strategies in the wholesale sector. The objectives include identifying practical measures for implementing sustainability in the operations of wholesale companies, analyzing the impact of these measures on risk management, competitiveness and stakeholder interaction, and discussing barriers to integration. The results show that sustainable development is transforming the strategic landscape of wholesale trade, creating both challenges and opportunities for long-term value creation. The article may be useful for wholesale managers and supply chain management specialists.