A Study on Customer Satisfaction towards Bajaj e-scooter in Chhatrapati Sambhajinagar District of Maharashtra State

Abstract The increased demand for eco-friendly transportation has resulted in a considerable increase in the usage of electric vehicles, particularly two-wheelers, throughout India. The purpose of this study is to highlight the government initiatives for two-wheeler electric vehicles and to analyze consumer satisfaction towards Bajaj e-scooter in the Chhatrapati Sambhajinagar district of Maharashtra state. The Bajaj Auto is top brand of e-scooter so the researcher is interested to study the customer satisfaction toward Bajaj e-scooter. With growing prices for petrol, environmental concerns, and increased awareness of green alternatives, electric two-wheelers have emerged as a popular choice among urban and semi-urban consumers. The research aims to evaluate customer satisfaction based on key factors such as vehicle performance, battery life, charging convenience, after-sales service, cost-effectiveness, and overall user experience. A structured questionnaire using Yes/No type questions was administered to a representative sample of Bajaj e-scooter users in the district. Statistical tools including one-sample Z-test and Chi-Square test were used to analyze the data. The findings indicate a generally high level of satisfaction among users, especially in terms of environmental benefits and cost savings. However, issues related to limited charging infrastructure, availability of spare parts and after-sales service were identified as areas needing improvement.