Organizational resilience strategies in times of crisis: The experience of Maroc Telecom

Abstract: Business resilience during economic crises is a major concern for ensuring their sustainability and expansion. Given the global economic uncertainty, some companies have managed to adapt and innovate quickly to overcome crises. This document aims to use the example of Maroc Telecom, a large telecommunications company in Morocco, to explain how the entity has remained resilient. Maroc Telecom has faced major economic challenges, such as the global financial crisis in 2008 and the COVID-19 pandemic. The company responded to both crises by developing its technological infrastructure, expanding from 4G to preparing for 5G. In addition, the entity expanded its services and focused on digital solutions and cloud services for businesses, as demand for these was high during times of crisis. The relationship Maroc Telecom maintained with its customers during turbulent times strengthened the entity's position in the market. Furthermore, the interaction between the actions Maroc Telecom took to manage financial crises and their impact is evident in the article. Consequently, the document shows that innovation, technological expansion, and business diversification strengthened the entities' resilience during financial crises. Keywords : Economic resilience, Economic crises, Technological adaptation, Telecommunications.