Assessment of the factors that affecting the performance of Small and Micro Business Enterprises: in case of Dire Dawa city administration

The success or failure of a new business is often depending on overcoming a series of barriers of the sector. This research aims to assess factors affecting the performance of Micro and small business Enterprises in Dire Dawa city administration. Descriptive research design used to chive the objectives of the study and apply descriptive and inferential analyses that from a total of 548 enterprises operating in Dire Dawa city administration according to the MSEs office data during 2022 G.C but the study target population was 173 for the purposes the study area. From this total population for the study purpose a representative sample of 120 enterprises was only included in the study. The research gives an exhaustive and precise outline of proof and gives future research bearings. An orderly review methodology was embraced through investigating the accessible literature completely including research articles, strategy records, and reports information bases. Data was analysed using descriptive statistics such as percentages, frequencies, figures and tables. Using statistical package for social sciences (SPSS) data was analyzed based on descriptive statistics and Pearsons Product Moment Correlation Co-efficient was used to establish relationships between independent and dependent variable. The study was concluded that MSEs essentially added to the feasible advancement objectives of Ethiopia through making business, lightening neediness, and working on their expectations for everyday comforts. The study recommended that Dire Dawa city administration micro and small enterprise agency in cooperation with other government bodies are better to work on preparing training programs on management issues and creating experience sharing opportunities especially to those enter into the sector without any previous business background