D8.2 Detailed version of the communication and dissemination plan

MiniStor’s communication and dissemination strategy evolved significantly in response to internal and external challenges. In consequence, this document is structured to guide the reader through this changes, from strategic planning to the final outcomes. It features the updates on strategy, implementation activities and materials produced, with detailed although comprehensive performance metrics. D8.2 offers insights into how a complex H2020 Research and Innovation Action adapted throughout 68 months, engaged the public using refined techniques, and delivered lasting impact beyond project lifetime. MiniStor’s communication and dissemination efforts were mostly successful and provided value in line with expectations, demonstrating adaptability, strategic alignment, and strong links with EU-level initiatives. The project met or exceeded most KPIs, including website traffic, video views, and outreach, though it fell slightly short in social media growth and scientific publications due to timeline constraints. The Final Conference showcased the project’s achievements and policy relevance. Overall, Work Package 8 achieved the desired impact impact on the general public and end-users of sustainable thermal energy storage technologies, while offering valuable insights for future EU-funded initiatives.