THE IMPACT OF TECHNO-STRESSORS ON EMPLOYEES’ PRODUCTIVITY IN MALAYSIA'S DIGITAL TRANSFORMATION ERA: THE MEDIATING ROLE OF COPING STRATEGIES

This study examines how Malaysian employees manage technostress and maintain productivity during the era of digital transformation, with a focus on the mediating role of coping strategies.Data were collected from 475 respondents in Malaysia employing convenience and snowball sampling. The study used Jamovi app version 2.4.11, cSEM package version 0.5.0, and ADANCO version 2.4 for data analysis, including Confirmatory Composite Analysis (CCA) and Partial Least Squares (PLS) path modeling. The results reveal that technostress significantly predicts coping strategies and negatively affects employee productivity. Specifically, techno-overload was found to negatively impact humor-based coping, while techno-complexity positively influenced humor-based coping and negatively correlated with denial-based coping.Additionally, techno-insecurity and techno-uncertainty were positively associated with denial-based coping. The findings underscore the critical role of coping strategies in mitigating the adverse effects of technostress on employee productivity.The study concludes that both technostress and coping mechanisms significantly impact productivity, highlighting the need for adaptive coping strategies to enhance workplace well-being and performance. These insights offer valuable guidance for decision-makers in implementing strategies to alleviate technostress and promote higher employee productivity