ESG FACTORS IN THE ACCOUNTING AND ANALYTICAL SUPPORT SYSTEM FOR INVESTMENT ACTIVITIES: DEVELOPING INTEGRATED METRICS

Introduction. In the context of global investment environment transformation and growing demands for sustainable development, ESG factors are gaining importance as a tool for building investor trust in enterprises. The implementation of environmental, social, and governance (ESG) reporting standards requires the integration of non-financial indicators into the accounting and analytical support system. Methods. The research combines content analysis of international ESG frameworks (GRI, CSRD, SASB), a monographic review of academic sources, a comparative analysis of sustainability reporting practices among Ukrainian agro-industrial companies, and the construction of an integrated ESG assessment metric based on indicator normalisation and weighted aggregation. Results. A formalised model of an integrated ESG index is proposed, tailored to the enterprise’s accounting and analytical system. The model was tested using publicly available reporting data from a leading agricultural enterprise in Ukraine. The results show an improvement in the integrated ESG index during 2022–2023, reflecting enhanced environmental performance, social responsibility, and corporate governance practices. Discussion. The developed model may be applied to incorporate ESG indicators into managerial decision-making systems, integrated reporting frameworks, and the development of sector-specific ESG ratings for enterprises. Keywords: ESG factors, sustainability index, accounting and analytical support, investment activity, non-financial reporting, GRI, sustainable development.