Exploring Drivers and Barriers to Florida Homeowners’ Intentions to Adopt Florida-Friendly Landscaping

Florida Friendly Landscapes (FFLs) support sustainable landscaping by reducing irrigation, fertilizer, and pesticide use, yet adoption remains limited among Florida homeowners. This study analyzes survey data from 683 residents using a binary logit model, where the dependent variable indicates high self-reported likelihood of FFL adoption. Results show that knowledge and FFL awareness are positively associated with adoption intentions, while environmental concern and financial incentives are not statistically significant. Younger homeowners, those with slightly larger yards, and recent movers are more likely to adopt. Findings support outreach targeting newer homeowners and emphasizing ease of maintenance and aesthetic appeal.