DETERMINING FACTORS OF POST PURCHASE BEHAVIOUR OF ELECTRIC VEHICLE CONSUMERS

This research examined consumer perceptions regarding the post-purchase experience of electric vehicle (EV) owners. The rising popularity of electric vehicles in India necessitates an understanding of consumer perceptions regarding different facets of their purchasing and ownership experiences (Kumar & Singh, 2022). The study examined post-purchase behaviours associated with electric vehicles, focusing on determinants affecting consumer satisfaction and continued adoption (Sharma et al., 2023). A sample of 114 respondents using electric vehicles in Chennai was selected for the study, which is classified as descriptive research (Sekaran & Bougie, 2020). The questionnaire served as the study instrument for data collection, and a convenience sampling method was employed (Malhotra, 2019). Exploratory Factor Analysis (EFA) and One-Way ANOVA were used as statistical tools, while Cronbach’s alpha was employed to assess the reliability of the study (Field, 2018). Data analysis was conducted using SPSS v 25, and the reliability of the scale was measured at 0.829 (82.9%), indicating high internal consistency (George & Mallery, 2019). The findings reveal that the factors influencing post-purchase behaviour towards electric vehicles include comfort, driving experience, energy efficiency, design, safety, charging convenience, and information exchange (Rao & Nair, 2021). Key aspects of post-purchase behaviour include comfortable driving, satisfactory vehicle performance on straight roads, accurate calculation of driving distance, appealing exterior and interior design, effective vision and lighting functions, reasonable recharging time, and the proper functioning of the navigation system (Patil & Deshmukh, 2022). Furthermore, demographic variables such as age, occupation, monthly income, and driving experience with e-vehicles were found to significantly influence post-purchase behaviour (Gupta & Mehta, 2023).