An Analysis of User Perspectives on OTT Platforms in Goa

Abstract The growing popularity of Over-the-Top (OTT) platforms has transformed the way audiences consume entertainment content. This study analyzes user perspectives on OTT platforms in Goa, with a focus on understanding consumption patterns, preferences, and satisfaction levels. Through a survey-based approach, data were collected from a diverse sample of users across different age groups and demographics. The findings reveal that affordability, content variety, originality and quality are the primary factors influencing OTT platform usage. Despite increase in usage, problems like poor internet connectivity, data usage, and subscription cost persist. The research offers insights into the evolving entertainment preferences in Goa, providing a valuable reference for content providers and marketers aiming to cater to this region's audience. These findings further enrich the expanding research on media consumption trends.