New Media, New Networks: Community Engagement and Knowledge Sharing in Rural Whatsapp Groups - A Case Study of the 'Feelgood' Group

Abstract: The rapid growth of social media platforms has transformed the ways in which individuals and communities share information. This paper investigates how new media platforms, particularly WhatsApp, facilitate the sharing of agricultural knowledge and foster community engagement among rural communities in Uttarakhand, India. Focusing on the FeelGood WhatsApp Group, a community of farmers dedicated to discussions on agricultural practices, migration, local news, and community concerns. This research adopts a qualitative approach to analyze how new media technologies are utilized for rural development. Through content analysis of the group's conversations, the study examines the dynamics of information exchange, the active participation of members, and the role of WhatsApp in addressing local issues. The study also tries to explore the potential for both the spread of accurate knowledge and the dissemination of misinformation.