Impact on Online Shopping pre and post Covid-19 era with special reference to Lucknow city

Online shopping is the process of buying goods and services from vendor over the internet. Instead of visiting the physical store consumer purchase good or product through mobile app. COVID-19 pandemic brought a major change across the world as well as consumer habit. With the closure of physical stores, the level of in store shopping decline leading to a significant increase in online shopping. During covid-19 the trend of online shopping increased even after covid 19 people continue to shop online because it is more convenient and time saving. In the context of pre- and post-covid-19 scenarios, this paper shows the growth in online shopping and change in consumer preferences post covid-19. A random sample of 128 responses from Lucknow city was taken to identify the relationship between the consumer shopping behaviour and customer satisfaction. The results show the clear shift in the taste and preferences and shopping habit of consumers.