IMPLEMENTING COST-EFFICIENT AND SUSTAINABLE GREEN INNOVATIONS FOR ENHANCING WASTE MANAGEMENT PRACTICES THROUGH CONSTRUCTIVE IDEAS

Green waste management innovation is intimately linked to the Sustainable Development Goals (SDGs), particularly SDGs 12 (Responsible Consumption and Production) and 13 (Climate Action). Implementing cost-efficient green solutions can greatly improve waste management techniques. Businesses can save money on raw materials by reusing them. Products that are easy to repair and update require fewer replacements. Recycled materials can be sold to generate additional revenue. Related to this matter, students from the Faculty of Business at Widya Mandala Catholic University in Surabaya got a PKM grant for producing a video containing constructive ideas. The constructive idea video, titled Sorting Waste as One Step to Realizing a Healthy Environment, aims to raise awareness among Indonesians about the importance of waste sorting, encourage people to sort waste at home, and reduce the amount of waste disposed of at the Final Disposal Site (TPA). Waste sorting is the key to achieving sustainable waste management. Sorting garbage allows it to be treated more easily and efficiently, reducing environmental pollution, and improving its economic worth. Furthermore, this constructive idea video can create awareness of the Indonesian people who still have an apathetic attitude about the garbage problem around them by teaching them about the varieties of waste and waste sorting for environmental sustainability in the future. Keyword: Cost-Efficient; Green Waste Management; Student Creativity Program (PKM); Sustainability Development Goals