Examining the Impact of Consumer Protection Act 2019 on E-commerce: A Critical Analysis

Abstract The study titled "Examining the Impact of Consumer Protection Act (1986 & 2019) on E-commerce: A Critical Analysis" aims to delve into the effects of the Consumer Protection Acts of 1986 and 2019 on the realm of e-commerce. This research endeavors to achieve the following objectives. Firstly, the study will assess and evaluate customer satisfaction levels concerning online shopping experiences, shedding light on the factors that contribute to a positive online shopping experience. Secondly, by identifying and analyzing service failures encountered by online customers, the research aims to understand common issues faced by consumers in the e-commerce landscape. Moreover, the research will gauge the level of awareness among online purchasers regarding the Consumer Protection Act, highlighting the importance of consumer education in the digital marketplace. Lastly, through a critical evaluation of the provisions and amendments of the Consumer Protection Acts of 1986 and 2019 in the context of e-commerce, the study seeks to provide insights into the effectiveness of these legal frameworks in safeguarding consumer rights in the digital age. By addressing these objectives, this study aims to contribute to the existing body of knowledge on e-commerce and consumer protection, providing valuable insights into the impact of consumer protection legislation on online consumer behavior and experiences.