PERAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) SEBAGAI MEDIATOR PENGARUH TRANSFORMATIONAL LEADERSHIP, MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA PERAWAT DI RS XYZ

In the era of the industrial revolution 4.0, the dynamics of globalization and technological developments force organizations, including hospitals, to adapt to improve managerial effectiveness and efficiency. This study aims to analyze the role of Organizational Citizenship Behavior (OCB) as a mediator in the influence of Transformational Leadership, Motivation, and Organizational Culture on employee performance at XYZ Hospital. This study uses a quantitative approach with SEM PLS analysis techniques through the SmartPLS 4 tool and involves all 195 mortality staff of XYZ Hospital. The research findings indicate that Transformational Leadership has a significant negative effect on performance, while motivation has a positive insignificant effect on performance. Conversely, Organizational Culture has a positive and significant effect on employee performance. Motivation and Organizational Culture are also proven to significantly increase OCB, but Transformational Leadership has a negative insignificant effect on OCB. Furthermore, OCB is found to have a positive and significant effect on performance, and also mediates the significant relationship between Motivation and Organizational Culture on employee performance.