Contemporary Echoes of Chinese Quyi: A Study of Audience Development and Identity Construction among University Students

This research explores the manners in which the Chinese performing art of Quyi attracts and developments its audience base of university students in contemporary society. A further aim is to determine the construction of identity that is realised in the process. By linking the relevance of Quyi to the identity construction of university students, this study reveals the significant role of this art as part of the identity of the said target group. The students’ acceptance and cognition of Quyi are studied in depth, and its characteristics and needs are clarified. Based on this foundation, it continues to explore the innovation and development of Quyi in contemporary times, as well as the ways in which the construction of identity is formed through strategies such as campus activities, social media, and interactive experiences. Through case studies, targeted transmission strategies and suggestions are proposed, aiming to strengthen campus education on the art of Quyi to effectively expand the audience base of university students. The results of this research indicate that Chinese Quyi plays an important role in the expansion of university-targeted audience and the construction of identity. This not only contributes to the inheritance and development of Chinese Quyi, but also promotes the shaping of university students’ cultural identity and values. This research thus provides new ideas and strategies for the legacy and advancement of the art of Chinese Quyi, which is of great theoretical and practical consequence.