Innovative Approaches to Ensuring the Safety of Clients and Staff in the Tourism Business During War

The article examines modern innovative approaches to ensuring comprehensive safety for clients and personnel of tourism enterprises during wartime. It identifies key types of threats – physical, informational, technogenic, and psychological – that become more critical in the context of military conflict. The study analyzes practical steps in implementing digital tools such as mobile applications for rapid alerts, platforms for real-time risk assessment, and virtual instructions for tourists. A conceptual security management model is presented, integrating technological innovations with crisis management and flexible logistics. The findings of this research can be applied in developing resilience strategies for the tourism business under conditions of wartime instability and emergency situations.