INVESTIGATE THE AESTHETIC APPRECIATION OF UNITY AND VARIETY THROUGH TACTILE STIMULI

The Unified Model of Aesthetics (Project UMA) involves three levels, and the current research focuses on the cognitive level. This article will explore its aesthetic experience at a perceptual level. Aesthetic studies tend to use sight and touch as their assessment behaviors. Products are designed to combine unity or order with variety. Current testing on the average person proves that the principles of unity and variety can explain the tactile aesthetics of product design. Therefore, this article tests professional designers and asks them to rate the perceptual level of the touch of the chest of drawers. The results show that Unity and variety are negatively correlated, and both tactile unity and variety have a positive impact on the aesthetic experience. This shows that designers need to unify the design while creating some diverse changes to meet the aesthetic experience of ordinary people.