3D Holography Advertisement On Vehicle Using IoT

3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.

Institutions

Publication Details

Journal
ICCK Transactions on Sensing Communication and Control
Published
2025-05-08
DOI
https://doi.org/10.62762/tscc.2024.554721
Citations
2
Primary Topic
Geochemistry and Geologic Mapping
Type
article
Field-Weighted Citation Impact
4.96
Controls
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article

3D Holography Advertisement On Vehicle Using IoT

2 citations
ICCK Transactions on Sensing Communication and Control
Geochemistry and Geologic Mapping
4.96
article

3D Holography Advertisement On Vehicle Using IoT

article en
2 citations

Abstract

3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.

ICCK Transactions on Sensing Communication and ControlVol. 2(2)
Sir Syed University of Engineering and Technology (PK), University of Catania (IT), Usman Institute of Technology
Openalex Percentile: Top 4%
Geochemistry and Geologic Mapping
4.96
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