AN INVESTIGATION INTO HOW COLLEGE STUDENTS VIEW COMEDY IN KOLLYWOOD FILMS

Kollywood, or Tamil film, has traditionally relied heavily on comedy as a form of amusement and social criticism. College students' perceptions of comic features in Kollywood films are examined in this study, which looks at genre preferences, relatability, cultural resonance, and comedy style. Perceptions, preferences, and the psychological effects of humorous content were evaluated using both qualitative and quantitative approaches on a sample of 100 students from different colleges in Tamil Nadu. The effectiveness of several comic genres, including slapstick, satire, parody, and situational comedy, as well as how well they connect with today's kids, is examined in this study. The results show that situational and accessible humor is preferred by students over slapstick or over-the-top humor. The study also explores how contemporary comic material reflects shifting student expectations and cultural norms. There are suggestions for additional study on genre-based viewer segmentation as well as implications for filmmakers, screenwriters, and educators.