ARCHITECTURE CREATIVITY IN ENHANCING REAL ESTATE DEVELOPMENT IN NIGERIA

The study examined the effect of architecture creativity in enhancing real estate development in Nigeria. The specific objectives were to; examine the effect of design innovation in enhancing real estate development. Evaluate the effect of cultural relevance in enhancing real estate development in Nigeria. The study adopted a descriptive research survey design. A structure questionnaire design with five-point Likert scale. The data collected was analyzed using Multiple Regression analysis. The study revealed that where Design Innovation has a significant positive effect in enhancing Real Estate Development with a p-value of (0.037<0.05). Cultural Relevance has a significant positive effect in Enhancing Real Estate Development with a p-value of (0.000<0.05) in Nigeria. The study concluded that architectural creativity a significant positive effect in enhancing real estate development in Nigeria. The study recommended that, the government should encourage real estate developers to invest in innovative architectural designs that incorporate modern technologies and sustainable practices. This can be achieved through incentives such as tax breaks or grants for projects that prioritize energy efficiency, green roofing, and smart building technologies