The Impact of Mass Media on Rice Production in Anambra State, Southeast Nigeria

The study on the impact of mass media usage on rice production in Anambra State primarily focused on identifying the farmers' socio-economic characteristics and determining the significant sources of mass media used by rice farmers to access agricultural information. A multi-stage random sampling technique was employed, and a well-structured questionnaire was used to gather information from 337 farmers. The study employed descriptive statistics, regression models, and inferential statistics to analyse the data using SPSS version 23.0 and Excel software. The study suggested that males (60%) are more involved in rice farming in Anambra State. The mean age and farming experience were 39 years and 12 years, respectively. The study reveals that the majority (43.64%) of the farmers attended primary school, with a mean farm size of 1ha, and an average output of 4.813 tons/ha. The study shows that the mean household size is 7. Thus, we must emphasise the importance of mass media in disseminating agricultural information.