AI INTEGRATION IN BUSINESS PROCESS MANAGEMENT

This paper presents issues related to implementing Artificial Intelligence (AI) technology in business process management. The general concept of AI, its key technical characteristics, and functional capabilities that facilitate company activity optimization and automation are discussed. Based on analysis of various companies' experiences already utilizing AI in business management practices, the multifaceted effect of technology implementation emerged, including operational cost reduction, productivity growth, customer satisfaction improvement, and competitive advantage acquisition in the market. The article highlights areas where AI application yields high effectiveness and identifies management processes requiring its integration. The findings demonstrate that AI is a strategic business transformation tool that increases competitive advantage in rapidly changing economic environments.