Impact of Digital Transformation on Strategic Management in Enterprises: A Review

Digital transformation has emerged as a pivotal driver of organizational change, altering the foundations of strategic management in enterprises. This review synthesizes recent literature on how emerging technologies - such as Artificial Intelligence (AI), Big Data analytics, automation, cloud computing, and the Internet of Things (IoT) - are reshaping strategic planning, decision-making, and competitive advantage. It highlights how these technologies enable data-driven strategies, foster innovation, and create sustainable value, while also introducing challenges such as cybersecurity risks, cultural resistance, and ethical dilemmas. The paper concludes by outlining future research directions and managerial implications, emphasizing that digital transformation is not merely a technological upgrade but a strategic imperative for long-term competitiveness.