THE ROLE OF INNOVATION IN THE ECONOMY AND ITS IMPORTANCE

It is well known that in the 21st century, modern digital technologies are advancing in nearly all fields. Digital technologies greatly enhance human potential, and their adoption is happening at an unprecedented rate worldwide, especially in developed countries. Generally, the 21st century cannot be imagined without modern technology. This era is one where our lives are closely connected with digital technology and social networks. Today, any area of activity—whether education, business, or human relationships—relies heavily on technology. These technologies have transformed the human worldview, influencing our memory and attention. The more technology develops and people invent, the more complex life becomes, and the less free time we have. At first glance, modern technologies appear to simplify tasks and save time. However, today, globalization and the rapid spread of technological knowledge compel companies to innovate and expand their technological capabilities.