ВПЛИВ ПРОЦЕСУ ГЛОБАЛІЗАЦІЇ НА РІВЕНЬ МІЖНАРОДНОЇ КОНКУРЕНЦІЇ КРАЇН СВІТУ У МІЖНАРОДНИХ ЕКОНОМІЧНИХ ВІДНОСИНАХ

This article examines in detail the key role of the globalization process in international economic relations, how the globalization process affects the level of international competition, the current significance and challenges faced by international competitiveness in a dynamic global business environment. The study emphasizes the need to analyze the impact of the globalization process on the level of international competition of countries in international economic relations. Globalization and all processes associated with it form a completely new global market environment, which requires completely new approaches to functioning in it. As of today, such a process is crucial for the formation of a country's competitiveness in the global market. In modern conditions, the level of international competitiveness and ways to increase it are the main economic direction of activity of any democratic country in the world. This is due to the complex globalization and integration processes taking place in the international market. Such phenomena imply an increase in international competition, which in turn affects the world ranking of countries. At the current stage of globalization, the international competitiveness of countries is an indicator of the state and prospects for the development of their economic systems, determines the nature of participation in the international division of labor and becomes a guarantor of political and economic stability under the influence of factors of the external and internal environment. The article discusses the issue of different levels of ranking of leading countries, namely, the prosperity index was analyzed. The main positive and negative consequences of globalization were systematized. A rather important issue of this article is determining the competitiveness of Ukraine in the conditions of globalization of world markets in international economic relations. This analysis was conducted on the basis of the index method and the SWOT analysis method. The global competitiveness index of countries around the world and Ukraine in this rating was systematized and analyzed. Modern trends in the formation of countries' competitiveness were considered. International competitiveness strategies were developed in accordance with the countries of the world. The main types of international competitiveness and methods of its implementation were identified. A set of optimization measures and methods was developed, which are aimed at increasing the level of international competitiveness in the context of globalization.