Making Advertising Video as Promotional Media using the Capcut Application at Instagram Dinikoe Ceramics Malang City

Abstract: This study aims to create advertising videos as a promotional medium by utilizing the CapCut application to enhance the visual appeal and quality of Dinikoe Keramik's promotional content. This research used the action research method with calculations using Epic Rate. Data collection techniques were carried out through the distribution of questionnaires. The video production process was carried out by designing the content concept, recording the ceramic production process, and editing the video using the CapCut application. The results of this study indicated that the use of CapCut as a video editing tool enhanced the visual quality and appeal of promotional content. This was demonstrated by the results of a questionnaire distributed to 16 individuals, including 1 company owner, 1 company employee, 2 design experts, 2 marketing experts, and 10 potential consumers. The findings conclude that the use of the CapCut app in creating advertising videos has proven to be an effective, attractive, and affordable promotional medium for micro businesses such as Dinikoe Keramik. This innovation is expected to support the improvement of digital marketing strategies and reach a wider audience through social media.