Customer Behavior Toward Mobile Shopping Apps a Study in Erode District

The emergence of mobile shopping applications has revolutionized the retail industry by offeringconsumers convenience, personalization, and ease of access. With the rapid penetration of smartphones andinternet connectivity, mobile shopping apps have become integral to modern consumer lifestyles. This paperexamines customer behavior toward mobile shopping apps by analyzing the factors influencing adoption, usagepatterns, trust, satisfaction, and future intentions. The study emphasizes how demographic variables, perceivedease of use, security, and technological familiarity impact customer preferences. The findings suggest thatcustomers value speed, user experience, and promotional benefits while concerns about data privacy andpayment security remain key challenges. The study contributes to understanding consumer psychology inmobile commerce and provides insights for app developers, marketers, and retailers.