Impact of Digital Transformation on Consumer Buying Behaviour

A significant shift in consumer buying habits away from traditional brick-and-mortar stores andtoward online marketplaces has resulted from the widespread use of the internet and advancements in ecommerce. This study looks into the factors influencing the shift in consumer buying habits and evaluateshow this development affects businesses, society, and the economy. The study employs a mixed-methodsapproach that combines both qualitative and quantitative data to examine the changing trends in customerexpectations and preferences. Additionally, it uses case studies, survey data, and a careful review of theliterature.. Price, accessibility, usability, the influence of social media, and customer confidence are all crucialfactors that are closely analyzed to determine how they impact the dynamics of evolving online purchasing.The study also assesses the potential impact of this shift in consumer preferences on digital marketingstrategies. conventional retail formats and regulations pertaining to consumer protection. The goal of thestudy is to provide a comprehensive understanding of the evolving trends in consumer behavior. Thisinformation can help lawmakers, marketers, and retailers better navigate the opportunities and challengespresented by the e-commerce revolution The digital transformation influence on consumer behavior is morethan just a transition from physical shopping to online shopping. It entails several dimensions, such astransforming consumers' expectations, tastes, and buying behavior