Strengthening E-Commerce Through Cybersecurity: Emerging Approaches and Challenges

E-commerce has transformed the way businesses operate and consumers shop, offering convenience,speed, and global reach. However, the rapid growth of digital transactions has also increased the risk of cyberthreats, making cybersecurity a critical factor for sustainable e-commerce development. This paper explores theemerging trends and challenges in e-commerce cybersecurity, highlighting issues such as phishing, identitytheft, payment fraud, data breaches, and evolving malware attacks. It also discusses the role of advancedtechnologies including artificial intelligence, blockchain, cloud security, and multi-factor authentication inmitigating risks. By analyzing both current practices and future threats, this study emphasizes the importanceof robust cybersecurity strategies in maintaining customer trust and supporting the secure growth of digitalcommerce