Economics of Kola Nut (cola acuminate) Marketing in Onitsha South Local Government Area, Anambra State

This study explore the economics of Kola-nut marketing in Onitsha South Local Government Area, Anambra State. A structured questionnaire was used to collect data from a random sample of 100 kola-nut marketers. The study employed various analytical techniques, including descriptive statistics, and budgetary analysis. The study analyzed the socioeconomic characteristics, marketing channels and costs and returns, in kola-nut marketing. The research revealed that the majority of Kola-nut marketers are female (85%), with a mean age of 38 years and a high level of education (39% tertiary). The primary marketing channels included retail (50%) and wholesale (30%), with varying amounts sold and diverse transportation methods. Financially, the marketers face high costs and moderate returns, with significant constraints related to transportation costs, market organization, and price instability. The study recommended that the cooperative societies or market organizers should set a price policy to avoid price instability and in fluctuations.