VARIABLES AFFECTING EXPORT SATISFACTION-AN INTEGRATED MODEL FOR THE EXPORT SUCCESS

ABSTRACT Exports help a nation's economy grow and provide businesses a competitive edge in the global marketplace when it comes to generating foreign money. Increasing export sales volume is crucial for a country's growth since it closes the gap in international commerce, boosts employment and output, and aids in the country's overall progress. The main objectives of the present research are to find out the impact of company’s export capabilities and export strategies on satisfaction with export success. There were 100 export managers were targeted in the firms specially focusing on export orientation as a samples. Structured questionnaire was issued to each respondents to collect the data. Both primary and secondary data was collected for the study purpose. Multiple regression equation was used as analysis tool in the present study. It is found that, the unique contribution for the variables such as company’s export capabilities and export strategies were significantly influencing in predicting satisfaction with export success. Keywords: Impact, Export Capabilities, Export Strategies, Satisfaction, Export Success.