Creare e rifare i ricordi: l’impatto duraturodelle esperienze nei festival [Making and Remaking Memories: The Long-Lasting Impact of Festival Experiences]

Festival experiences extend far beyond the event itself. This chapter emphasizes the importance of considering not just the festival's design but also the pre- and post-event experience. Fostering post-festival memory sharing can significantly enhance customer satisfaction, word-of-mouth promotion, and future attendance. Key objectives include understanding: • The value of memories over experiences. • The unique significance of shared collective memories. • Festivals as powerful memory creators. • The connection between memory sharing, well-being, and festival value. • Strategies for encouraging memory sharing to shape positive attitudes and future behaviours.