Introducing the Championship Viewership Multiple (CVM): A New Lens for Evaluating Sports Leagues' Audience Dynamics by Baron Ojogho

The Championship Viewership Multiple (CVM) is a new sports media valuation framework that measures how efficiently a sport converts regular season audiences into championship-stage viewership. This paper introduces the concept, provides examples across major U.S. leagues, and explores implications for investors, sponsors, and media partners.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-26
DOI
https://doi.org/10.5281/zenodo.17062509
Primary Topic
Geochemistry and Geologic Mapping
Type
article
Field-Weighted Citation Impact
0.00
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article

Introducing the Championship Viewership Multiple (CVM): A New Lens for Evaluating Sports Leagues' Audience Dynamics by Baron Ojogho

Zenodo (CERN European Organization for Nuclear Research)
Geochemistry and Geologic Mapping
article

Introducing the Championship Viewership Multiple (CVM): A New Lens for Evaluating Sports Leagues' Audience Dynamics by Baron Ojogho

article en

Abstract

The Championship Viewership Multiple (CVM) is a new sports media valuation framework that measures how efficiently a sport converts regular season audiences into championship-stage viewership. This paper introduces the concept, provides examples across major U.S. leagues, and explores implications for investors, sponsors, and media partners.

Zenodo (CERN European Organization for Nuclear Research)
Partnerships for the goals
Openalex Percentile: Top 52%
Geochemistry and Geologic Mapping
DOIOpen Access PDFOpenAlex
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Introducing the Championship Viewership Multiple (CVM): A New Lens for Evaluating Sports Leagues' Audience Dynamics by Baron Ojogho · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS